The Doing Right Awareness Initiative (DRAI) is a non-governmental organization founded on the principles of integrity, justice, and courage. We believe that by addressing the moral challenges facing Nigeria, we can build a brighter and more equitable future. Our programs are designed to educate, inspire, and mobilize citizens to take responsibility for their actions and their communities.
Since our inception, we have impacted thousands of lives through campaigns like the Yellow Men/Women Initiative, mentorship programs in schools, and partnerships with like-minded organizations. Our work is rooted in collaboration, diversity, and an unwavering commitment to ethical values.
Vision: Reawakening and entrenching uprightness in Nigeria.
Mission: To mobilize likeminded Nigerians who understand the fundamental damage that lawlessness and moral decadence have done to our nation and the imperative of reversing it, to join in the development of a movement to initiate a rebirth, new mindsets, where every Nigerian sincerely desires to do-right, everywhere, every time
Enlightenment Campaign
Advocacy & Mass Mobilization
Recognition & Role Modelling
Integrity: Honesty, truth and consistent adherence to strong moral values and ethical standards
Diligence: Steady, earnest, and energetic effort; persevering application to achieve set goals
Respect: Due regard for the feelings, wishes or rights of others
Compassion: Recognizing the distress, suffering of others and taking required actions to help
Justice: The moral principle determining just conduct, the quality of being just; righteousness, equitableness, or moral rightness: to uphold the justice of a cause
Courage: The choice and willingness to confront agony, pain, danger, uncertainty, or intimidation in pursuit of set aspiration
Meritocracy: A society built on excellence, where the most competent are sought, elevated to leadership levels, and are held accountable to the highest standards and goals